Via the latest ESPN the Magazine, we couldn't help but marvel in amazement at the segment entitled "What's in my...closet" which features Atlanta Hawks SG Joe Johnson. Of course just about every athlete is going to have nice jewelry, hats, and shoes, but Joe takes his show collection to new heights. "I wanted to display all of my shoes, so I had this 500-square-foot closet made. I just thought this would be a cool... more.

It is possible that soccer star David Beckham would do almost anything to sell his after shave. But by going undercover as a Target employee as an fragrance salesman takes things to a whole different level. Becks donned a store uniform, baseball cap and unfashionable glasses as he tried to hawk his Homme cologne at a branch of the discount store in Hollywood. It was all in fun as he did for laughs as part of a skit on... more.

Beginning last night, 1500 pairs of the new Nike Mag shoes were auctioned off on Ebay with the auctions benefiting the Michael J. Fox Foundation for Parkinson's research. To aid in the promotion of the shoes, Nike created a video ad featuring Kevin Durant, Bill Hader of Saturday Night Live, and Christopher Lloyd from Back to the Future. The piece is genius and as... more.

To celebrate the first night game ever played at the Big House, adidas has created retro-inspired uniforms for Michigan and Notre Dame to wear for their highly-anticipated matchup on Saturday. To create the Wolverines’ and Fighting Irish “Under the Lights” jerseys, adidas dove deep into each school’s rich football histories and drew design inspirations from different eras of championship... more.

Amar'e Stoudemire is using his time away from the game of basketball to explore his passion to become a fashion designer.  So much so that the Knicks power forward is teamming up with one of the world's premier designers and fashion expert, Rachel Roy. Amar'e is known for his keen fashion sense and and has been known to attend some of the most high profiled fashion shows in NYC. He’s now making his first... more.

The future is now for sneaker fans throughout the globe as Nike has alas chosen to make available to the public the famed Marty McFly sneakers first seen on the feet of Michael J. Fox in the 1989 Hollywood blockbuster "Back to the Future II". The shoe was meant to be the standard in futuristic footwear in a fictional year 2015. Complete with "light-up" soles and automatic lacing. It had been further popularized in... more.